http://www.naturevsfuture.com/
The birth of ‘naturevsfuture®’ was in the spring of 2002 by Brooklyn born Nina Valenti. Launched 6 years after graduating Parsons & designing streetwear, Valenti needed to create her own line that would expose her unique aesthetic. The name was inspired by the designer’s belief that there is a constant struggle between nature and future, a pressure between organic forces and technological ones. “The more we advance the more we need to consider nature before we deplete it. In this tension to find balance is the living energy of the collection and hence the name.” says Valenti. Designed with an eco-conscious approach, ‘naturevsfuture®’ acknowledges the increased environmental concerns & the need to preserve & respect the earth while advancing. Valenti chooses to incorporate more & more organic, sustainable, renewable, and biodegradable materials in the collection each season. Mixing such fabrics like organic cotton, organic wool, hemp, soy, bamboo, seacell® (seaweed), lyocell (wood pulp), Ingeo™ (created from corn), along with recycled & technological fabrics such as Polartec® (made from soda pop bottles or industry waste) she creates pieces that have a futuristic edge yet are inherently classic.“Naturevsfuture®” believes in minimizing waste. Pieces are created for longevity. They are collected & worn until they diminish rather than discarded after a season. “We learn every day so we can make better decisions on how we proceed. We try to spread environmental awareness through our products from the knowledge we acquire.” says Valenti. The collection is produced locally in NYC. Nina’s designs are a self-generated product of imagination blended with her passions from architecture, furniture, music & art. Valenti’s inspiration is drawn from all that stimulates the senses. Working with the body as the palette, balance, line quality, rhythm & movement are the elements Valenti incorporates into each piece. “‘Naturevsfuture®’ is an artistic statement in the form of clothing. It fuses classic with cutting edge, & deconstructive with a refined elegance to create a new & exciting look, suiting ones complex personality. Blending natural & futuristic fabric with architectural designs NVF is a new breed of organic futurism via clothing. It’s functional, comfortable and bold, made to truly fit the body.” says Valenti. The woman that wear ‘naturevsfuture®’ are intelligent, independent & creative women that do not follow trends but rather make their own statement. They like to look sexy but with a sophisticated & creative edge.
For such a young line ‘naturevsfuture®’, has received a promising amount of positive attention from the press including reviews in WWD, Italian Vogue, ELLEgirl, Nylon, Fader, Lucky, The New York Times, Time Magazine, Time Out New York, E The Environmental Magazine, The Ecologist (London), Rachel Ray Magazine, Block, DigitAll, Plenty, Fancy, NRG, 24/7, The Christian Science Monitor, The Daily News & The New York Post as well as website magazines such as Treehugger, The Huffington Post, JC Report, Trendcentral, The VillageVoice.com, Daily Candy & Mightyflirt.com. Valenti’s clothing has been spotted on celebrities like: Tina Faye, Parker Posey & Deborah Harry. ‘Naturevsfuture®’ has also made TV appearances on the ‘Today Show’, ‘Late Night with David Letterman’ on actress Lauren Graham & on ‘General Hospital’. ‘Naturevsfuture®’ has also appeared on the ‘Gilmore Girls’ and on ‘What Not to Wear’ (on the well dressed host of course). VISIT Nature Vs Future on www.showroomny.org!
The birth of ‘naturevsfuture®’ was in the spring of 2002 by Brooklyn born Nina Valenti. Launched 6 years after graduating Parsons & designing streetwear, Valenti needed to create her own line that would expose her unique aesthetic. The name was inspired by the designer’s belief that there is a constant struggle between nature and future, a pressure between organic forces and technological ones. “The more we advance the more we need to consider nature before we deplete it. In this tension to find balance is the living energy of the collection and hence the name.” says Valenti. Designed with an eco-conscious approach, ‘naturevsfuture®’ acknowledges the increased environmental concerns & the need to preserve & respect the earth while advancing. Valenti chooses to incorporate more & more organic, sustainable, renewable, and biodegradable materials in the collection each season. Mixing such fabrics like organic cotton, organic wool, hemp, soy, bamboo, seacell® (seaweed), lyocell (wood pulp), Ingeo™ (created from corn), along with recycled & technological fabrics such as Polartec® (made from soda pop bottles or industry waste) she creates pieces that have a futuristic edge yet are inherently classic.“Naturevsfuture®” believes in minimizing waste. Pieces are created for longevity. They are collected & worn until they diminish rather than discarded after a season. “We learn every day so we can make better decisions on how we proceed. We try to spread environmental awareness through our products from the knowledge we acquire.” says Valenti. The collection is produced locally in NYC. Nina’s designs are a self-generated product of imagination blended with her passions from architecture, furniture, music & art. Valenti’s inspiration is drawn from all that stimulates the senses. Working with the body as the palette, balance, line quality, rhythm & movement are the elements Valenti incorporates into each piece. “‘Naturevsfuture®’ is an artistic statement in the form of clothing. It fuses classic with cutting edge, & deconstructive with a refined elegance to create a new & exciting look, suiting ones complex personality. Blending natural & futuristic fabric with architectural designs NVF is a new breed of organic futurism via clothing. It’s functional, comfortable and bold, made to truly fit the body.” says Valenti. The woman that wear ‘naturevsfuture®’ are intelligent, independent & creative women that do not follow trends but rather make their own statement. They like to look sexy but with a sophisticated & creative edge.
For such a young line ‘naturevsfuture®’, has received a promising amount of positive attention from the press including reviews in WWD, Italian Vogue, ELLEgirl, Nylon, Fader, Lucky, The New York Times, Time Magazine, Time Out New York, E The Environmental Magazine, The Ecologist (London), Rachel Ray Magazine, Block, DigitAll, Plenty, Fancy, NRG, 24/7, The Christian Science Monitor, The Daily News & The New York Post as well as website magazines such as Treehugger, The Huffington Post, JC Report, Trendcentral, The VillageVoice.com, Daily Candy & Mightyflirt.com. Valenti’s clothing has been spotted on celebrities like: Tina Faye, Parker Posey & Deborah Harry. ‘Naturevsfuture®’ has also made TV appearances on the ‘Today Show’, ‘Late Night with David Letterman’ on actress Lauren Graham & on ‘General Hospital’. ‘Naturevsfuture®’ has also appeared on the ‘Gilmore Girls’ and on ‘What Not to Wear’ (on the well dressed host of course). VISIT Nature Vs Future on www.showroomny.org!
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